There's going to be infinite software.

Fruitful is a new startup that helps people and teams understand websites.

Our first product visually tracks any website, showing what’s changed and when, we call it a website time machine.

Under the hood we've built our own 'browser agent'. That's a very 2025 term for a browser that can visit, interact with, and save websites for you.

At Fruitful, we're excited to build tools that help people and teams understand software in a world where there's infinite code and content. What happens after 'vibe coding', and 'AI slop'?

Some of our early users are using Fruitful to understand websites that are either very large or changing very quickly. Other users keep track of a lot of different websites. We're looking to hear from people that have an "aha - yes that's a problem" when they hear about Fruitful.

Based in Kings Cross, London.

We're working from between the offices of OpenAI, Anthropic, Google DeepMind (whose products we use) and the art universities of UAL, Cortauld and Slade (if you see an illustration at Fruitful, it's from a creative student there!).

If you love building or selling software and Fruitful sounds interesting, we're actively looking for talented people to join the team - and it's never too early to reach out.